GRABFOOD
What IS?
Based in Southeast Asia, GrabFood is a technology business that offers food delivery services. It enables customers to place online orders for meal delivery from a large selection of restaurants. Here are some essential details regarding GrabFood:
1. Platform
(GrabFood Platform)
The GrabFood mobile application is available on both the iOS and Android operating systems. Customers can place orders, browse the menus of various restaurants, and monitor the progress of their orders in real time.
2. Service Area
(GrabFood Branches)
Customers in Southeast Asian nations, such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, are the main target market for GrabFood. Regional differences may exist in the service's accessibility and the participating restaurants.
3. Partner Restaurants
(GrabFood Partnership)
The platform offers customers a broad variety of meals and dining alternatives through partnerships with a wide range of food enterprises, from neighborhood restaurants to global brands.
4. Delivery System
(GrabFood Riders)
Delivery partners, also known as GrabFood riders or drivers, are employed by GrabFood to pick up orders from restaurants and deliver them to clients. Delivery speed and efficiency are prioritized by the service.
(Grab Malaysia, 2022) (Pradhan, 2019)
TP078618 Kok Sze Jun
What IF?
What IF GrabFood have no more or insufficient rider?
 |
| (GrabFood rider) |
What if GrabFood have no more or insufficient rider? When Grabfood encounters situation which are no riders available, the company need response the customer with a polite manner to maintain satisfaction. First things first, customers should be notified via SMS, email or app notification. Content is about unavailability of riders and provide a new estimated waiting times. Options such as suggestions for other neighboring eateries, self-pickup, or future booking slots should b offered. Moreover, to show sincere sincerity and apology GrabFood offer some discount coupons or free delivery for future orders which will retain customers and reduce the dissatisfaction. In a long term, GrabFood need to have a better management about rider like flexible shifts, offering incentives during peak hour, use predict analysis method to predict demand and ensure adequate rider all the time. Lastly Grabfood should have more robust feedback system to ensure customer satisfactions. Except customer, GrabFood should also have reward mechanism to rider that achieve their goals so that they will be more proactive while doing their job and also attracting more riders to maintain adequate riders.
What IF GrabFood Faces a Data Breach?
What IF GrabFood Faces a Data Breach? Majority of the company should have security system to avoid customer private information for example home or office address has been expose to public. If GrabFood faces a data breach, it will loss of trust from customers due to the weakness of GrabFood's ability in order to protect their information. In addition, personal and payment information of cusotmers would be accessed by unauthorized parties for gaining benefits from customer. In an effort to prevent this these scenarios, GrabFood could launch a PR campaign to rebuild trust and highligthing new security measures, to add on GrabFood should quickly respond and inform to affected customers to reset their passwords to save their information.
TP 079062 Loo Qi Heng
What WOW?
1. Domination of food delivery market in Southeast Asian Countries
(Market shares by countries)
According to the report, in 2023, GrabFood has dominated the food delivery market with an average of more than 50% market share. For example, GrabFood in Singapore has a 63% market share, Malaysia with 65% and Indonesia with 50%. This has led GrabFood to increase its gross merchandise value (GMV) by approximately 6.8% (Ahmad, 2024).
2. Great Promotions and Discounts
Grabfood is also catered to people who are cost-conscious; the company often offers discounts or attractive deals for their users. These offers can be made thanks to its partnerships with restaurants. Offers and discounts may range from a small percentage like 5% to a whopping 20% off. In addition to that, GrabFood also has its own points and rewards system, which is GrabRewards (Grab Malaysia, 2024). Users get to earn points for every order they make, these points can then be used to redeem rewards, coupons and many more.
3. Midnight Delivery
Some people might crave for food at midnight but be too lazy to leave their house to order food. However, this problem has been overcome with GrabFood. GrabFood starts deliveries as soon as 7 in the morning and as late as 2 at midnight, some selected cities even operate for 24 hours, which can be beneficial to people who have night shifts or night crawlers (Grab Malaysia, 2024).
Lim Zheng Xian TP072186
What Works?
1. Mobile Application
The backbone of GrabFood and their other services is their all-in-one application called Grab. This mobile app is available in every platform whether that be android or apple, with a multitude of different services focusing on taxis, courier delivery, grocery delivery, and of course the on-demand service to deliver restaurant food to the customer (Moteria, 2024). However, GrabFood is not the only food delivery service in the market in South East Asia, with other competitors such as foodpanda, ShopeeFood, and airasia food being available for the Malaysian market. Fortunately, GrabFood's is considered to be at least top 2 in terms of their overall service quality, the fluid and intuitive user interface, with reasonable delivery fee and time (Tan, 2021). Bundled with the fact that their app is not just a food delivery service unlike foodpanda, GrabFood offers a lot of convenience for their customers who might use their other services, but also crave a restaurant meal. Their application allows for anyone to order a restaurant-made meal within the comfort of their home or office, allowing no obstacles such as time or transport constraints to stop them from getting their meal (Marcos, 2023). With the addition of many restaurant partnering up with GrabFood, the variety of restaurants just keeps widening by the day.
2.Extensive Restaurant Partnerships
GrabFood's wide network of restaurant partnerships is one of the primary differentiators. GrabFood works with a broad range of restaurants, from upscale dining facilities to neighborhood street food vendors. This wide range guarantees that customers can choose from a variety of cuisines to fit any taste or dietary requirement. Furthermore, the platform consistently broadens its offers by adding new restaurant partners on a regular basis. This helps small companies reach a larger audience in addition to giving clients additional options. Because GrabFood is dedicated to collaborating closely with its partners, meals are cooked and delivered with the highest level of attention and quality. User reviews and ratings are another component of the site that support upholding high standards and enhancing service. By assisting both large national chains and independent restaurants, GrabFood builds a vibrant food ecosystem that is advantageous to customers and companies. With ease and variety at the press of a button, GrabFood's wide network of partnerships plays a significant role in its strong market presence and devoted client base. (Jugnoo, 2021)
Tan Shern Kai TP070566
Reference
Grab Malaysia. (2022, September 2). Our story | Grab MY. Grab. https://www.grab.com/my/about/our-story/
Pradhan, D. (2019, June 3). How Grab is Becoming an Everyday, Everything App in Southeast Asia. Entrepreneur. https://www.entrepreneur.com/en-au/news-and-trends/how-grab-is-becoming-an-everyday-everything-app-in/
Marcos, A. R. J. (2023, April 2). Rev Up Your Earnings with Grab: How to Make Money with GrabFood Delivery. https://www.linkedin.com/pulse/rev-up-your-earnings-grab-how-make-money-grabfood-delivery-rj-marcos
Moteria, D. (2024, May 13). How Grab works: Know Grab business model and revenue resource. Elluminati Inc. https://www.elluminatiinc.com/how-grab-works-business-model-revenue-resources/
Tan, J. (2021, October 8). With ShopeeFood M’sia launched, here’s the big-name food delivery app showdown of 2021. Vulcan Post. https://vulcanpost.com/764944/shopeefood-review-comparison-food-delivery-klang-valley/
Ahmad, S. (2024, January 29). Tech in Asia - Connecting Asia’s startup ecosystem. Tech in Asia. https://www.techinasia.com/grab-captured-55-food-delivery-market-sea-2023-report
Grab Malaysia. (2024). Food delivery & restaurant takeout | GrabFood Malaysia. Grab. Retrieved July 14, 2024, from https://www.grab.com/my/food/
Jugnoo. (2021, January 19). How Grab works: The on-demand business model ! Jugnoo.io. https://jugnoo.io/how-grab-works-the-on-demand-business-model/
Youjin, L. (2020, April 17). Covid-19:
Food delivery riders face 1-year suspension if they fail to wear a mask, commit
other breaches. TODAY. https://www.todayonline.com/singapore/covid-19-food-delivery-riders-face-1-year-suspension-fail-wear-mask-commit-other-breaches
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